Romax Increase Sales for Homeware Retailer Emma Bridgewater

Romax Increase Sales for Homeware Retailer Emma Bridgewater

Emma Bridgewater and Romax , the direct mail marketing specialists, both have core competencies in personalization and have enjoyed considerable success together. The launch of a new tableware coffee cup product provided Emma Bridgewater and Romax the opportunity to build on that success together by creating a personalized coffee cup with client names printed on the side. This resulted in a steady rise in incremental sales over 25,000 items proving a resounding success.

The approach involved clients first name being digitally mapped to the actual design on the coffee cup, this was completed using Romaxs cutting edge digital print systems, then matching the recipients address details to a colour postcard which was produced and mailed as part of the promotional campaign.

Romax employ a consultative approach to direct mail campaigns, and have an exhaustive 22-point data check on all direct mail retail campaigns ensuring data is accurate, reducing the potential for mistakes that could damage response rates. Where the margins for error are small, a rigorous quality management approach, combined with effective data management and creative design work helps their Clients achieve a greater return on investment on campaign spend.

Established in 1997, Romax operate out of their own 15,000 square foot warehouse and distribution centre, and have an excellent track record of servicing leading organisations such as the BBC, NHS, and The Economist, amongst many others, including thousands of SMEs delivering superior ROI on the way. Specializing in cross media applications, Romax provide intelligent media solutions across a number of channels including Social Media, Web, Mobile and Print whilst also providing comprehensive data enhancement and creative design across all key vertical sectors, including Retail, where they service notable clients such as Emma Bridgewater, Camelot, and Jones Lang Laselle.

Robin Sumner, Managing Director of Romax, says We are delighted with the results on the Emma Bridgewater campaign, and have again demonstrated through our direct mail marketing, digital and print expertise how we were able to work with Emma Bridgewater to create an excellent return on investment and an ever increasing incremental revenue from their new product range.

To find out more about Romaxs deep portfolio of direct mail fulfillment services visit the website at

Notes to Editors

About Romax

Launched in 1997, and operating from a 15,000 square foot warehouse in London near the O2, Romax have a track record of servicing leading organisations such as the BBC, NHS, and The Economist amongst many others including thousands of SMEs. Romax are one of the UKs leading direct mail, direct marketing, print, design, and mail fulfilment specialists with a core focus on clear customer quality. Romax are one of the few direct mail agencies to hold ISO 9001 for quality, ISO 27001 for data security and ISO 14001 for environmental standards and are partners in quality with Royal Mail, members of the British Printing Industries Federation and have been recognised with the Investors in People Bronze award

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